Innovation has a process.
HOW WE WORK
Our formula for great marketing is simple:
Partner with good people doing important work.
Distill their unique value to its essence.
Craft exceptional narrative and exquisite presentation.
Establish a conversation and cadence with customers.
Resonate. Repeat.
That is the recipe for true, healthy growth. And it matters.
For good people doing important work, it matters to us — to the world, in fact — that you grow.
ANATOMY OF A VALUE PROPOSITION
The most enduring missions fulfill universal human values.
Strong brand narratives, like all good storytelling, begin with a clear purpose (why we do what we do). To complete the mission, the purpose needs to be linked to a clear customer promise (how we do it).
The product and customer complete the value proposition and can evolve as new ones are introduced. However, a brand’s purpose and customer promise make up its bedrock belief — and drive transformative narratives.
Missions Built to Last
(why) To ensure life, liberty and the pursuit of happiness, (how) the United States provides government of the people, by the people and for the people.
To organize the world's information and make it universally accessible and useful, Google makes it easy to discover a broad range of information from a wide variety of sources.
To make humanity interplanetary, SpaceX develops new capabilities to carry humans to Mars and other destinations in the solar system.
A NEW INNOVATION STACK
Human Design
Engineering and Design, meet your common calling.
Principle
Method
Fulcrum
Leader
Outcome
Iteration
Lean Six Sigma
Optimization
Scientific
Minimum Viable Product
Engineer
Efficiency
Build-Measure-Learn
Design Thinking
Innovation
Creative
Eureka
Experience Designer
Disruption
Define-Design-Refine
Human Design
Actualization
Cultural
Shared Value
Hive
Transformation
Culture-Language-Product
Interested in workshopping your culture?
