Introducing Resonance Design
A companion brand and business design methodology that helps startup, scale-up and transformation stage companies develop more resonant brands and more humanistic businesses. Which lead, in turn, to touchstone products and legacy companies.
How Brands Talk About Themselves Has Never Been More Critical
In a January de-platforming tsunami that unfolded in a matter of days, President Trump found himself banned or restricted on the very platforms that had made him a global media brand. What does this have to do with how brands market themselves? Plenty.
How To Write Great Mission Statements
How do you produce magic in your mission? It’s highly subjective, but not unknowable.