Everybody has a story to tell.
OUR PREMISE
We are surrounded by a viral and increasingly intelligent web, where the cost of disruption is simply what it takes to articulate a better value.
It’s not enough to make and market innovative things — what we produce must move humanity forward.
OUR MISSION
Bringing good ideas confidently to market.
OUR BUSINESS
Transformative storytelling.
Further is a creative and strategic services group at the intersection of product marketing & new business design.
We are storytellers with a process for innovation, specializing in turning brand narratives into cultural touchstones and business accelerators — both within an organization and the world at large.
WHAT WE DO
Business development.
Content as a service.
We not only build publishing platforms and populate them with great experiences, we develop the business case for content.
Traditional ad formats are a thing of the past. We turn marketing into an information service.
Out Leadership: “Return on Equality.”
Brand strategy.
Building new standards.
Verbiage and illustration from Ann..
Turnkey video.
For every medium.
We provide end-to-end development, production, post and distribution services, with expertise in narrative and documentary film and TV, music videos, VR/AR, episodic web series, broadcast commercials, over-the-top programming, podcasts, corporate campaigns, and more.
Six-time Grammy nominee Norah Jones’ “Hurts to Be Alone,” produced by MCM Creative.
Subscription services.
Bringing good ideas confidently to market.
Verbiage and illustration from Ann or Jaymi
Platform development.
For owned, earned and paid media.
TBD
Sakrid Coffee Roasters
Publishing.
Establishing a cadence.
Content has the power to change a mind, unlock a desire, or inspire an action; doing it well and with frequency requires a publishing operation..
We’v created social channels, email newsletters, CSR content, brand newsrooms, infographics, explainers, magazines, books, and daily journalism.
We focus on stories with social value, editorial voice, and a regular frequency —on the web and mobile, with pictures and video, in words and 280 characters, everywhere.
Amplificant & distribution.
For every medium.
TBD.
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