Everybody has a story to tell.

OUR PREMISE

We are surrounded by a viral and increasingly intelligent web, where the cost of disruption is simply what it takes to articulate a better value.

It’s not enough to make and market innovative things — what we produce must move humanity forward.

OUR MISSION

Bringing good ideas confidently to market.

OUR BUSINESS

Transformative
storytelling.

Further is a creative and strategic services group at the intersection of product marketing & new business design. We specialize in turning brand narratives into cultural touchstones and business accelerators — within organizations and beyond.

WHAT WE DO

Brand communities.

Creating platforms for marketing efficiency, customer engagement and brand loyalty.

With traditional ad formats increasingly a thing of the past, consumers want brand experiences that resonate with them emotionally; providing meaningful ones requires an ability to create authentic interactions across multiple platforms.

As publishers with expertise scaling subscriptions, we bring a unique mindset to the task, envisioning brand communities anchored by publishing cadences, editorial voice and sustained engagement.

Brand strategy.

Setting new standards.

Marketing is a powerful tool, often misused, but highly potent when authentic — great brands have the power to capture imaginations, change minds, and unlock desires.

To harness their potential, we help them compete on social purpose, develop integrated marketing strategies and ensure everything they produce, from collateral to commercials, is a calling card.

Business development.

Turning content into a service.

We not only develop publishing platforms and populate them with great experiences, we develop the business case for content and marketing as an information service.

Collectively, we have decades of entrepreneurial and senior leadership experience, helping us establish not only clear returns on marketing, but also new ways to turn marketing budgets into P & Ls.

Turnkey stories.

For every medium.

We’re comfortable guiding end-to-end development, production, post and distribution services, with special expertise in narrative and documentary film and TV, commercials and episodic video, brand publishing and newsrooms, over-the-top programming, podcasts, corporate campaigns, VR/AR and more.

We focus on stories with social value, editorial voice, and a regular frequency —on the web and mobile, with pictures and video, in words and 280 characters, everywhere.